Japans latest trend - People buy magazines for supplement

Hello!

最近、日本では、オマケ付きの（付録）雑誌がとても多く発売されています。

そのおまけはだいたい、いま、流行のブランドと雑誌のコラボレーションです。

おまけがついてると衝動的に限定！ということもあってついつい買ってしまいます。

毎月発売されてる雑誌についてくるおまけは安っぽいものがおおいですが、

おまけを買わせるために発売されてる雑誌は、なかなかお得感を感じます。

毎月おまけつきの雑誌をチェックするのがみきの楽しみです。

Recently, Many magazines have been sold with a limited edition supplement which is some famous brand bag or purse. These items are a collaboration between the magazine's publisher and the brand companies, such as,  Lesport Sac, Cath Kidston, Liberty print, etc.

So, we are apt to buy things on impulse whenever something is on limited edition. Sometimes, I feel that depending on the magazine, the limited edition's quality may differ from the original. Magazines that sell monthly, can have a  supplement with a cheap feel. But, magazines that are published specifically for selling a supplement, vs. a monthly magazine, I feel those supplements are a better value. Although, those magazine's content is worse, because they show only a catalogue of the brand of the supplement. Regardless, I've been very exciting to buy magazines like this recently.

-Miki